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This week, we’re excited to highlight Greg, known to The Kingsland Shoe Project family as @air.macs. Based in Scotland, Greg is a creator whose page feels like a true reflection of sneaker culture at ground level. On feet, lived in, and personal. With a wide ranging collection, his content celebrates sneakers as they’re meant to be worn and experienced.

What sets Greg apart is the authenticity behind his lens. His on feet shots are effortless and honest, often woven into moments with friends, his dogs, and everyday life. There’s a genuine love for Nike SBs, photography, and community that runs through his feed, making each post feel more like a snapshot of real sneaker life than a staged shoot.

We’re proud to feature Greg as part of The Kingsland Shoe Project Family and look forward to watching him continue to document sneaker culture through his collection, his relationships, and his unmistakably personal point of view.

If you care about how your shoes look, feel, and how long they last, shoe trees are one of the most powerful shoe care tools you can add to your routine.

A shoe tree is an internal foot-shaped support structure you place inside your shoes when you’re not wearing them. Its job is simple: help shoes keep their shape, dry properly, limit odors, and avoid deep creasing. That might sound small, but from a materials and footwear-science point of view, it’s a big deal.

Inside a recently worn shoe, the microclimate is warm and very humid. Studies measuring in-shoe environments during wear show temperatures commonly in the high 70s to mid-90s °F (around 27–37 °C) with relative humidity high enough to encourage bacterial growth. Add the fact that each foot has roughly 250,000 sweat glands and can produce up to around a half-pint of moisture a day, and you’ve got a very damp little ecosystem inside your footwear. Left unmanaged, that heat and moisture deform materials, speed up creasing, and create a perfect home for odor-causing microbes.

Historically, people solved this with wooden shoe trees, especially cedar. Today, many also reach for cheap spring-loaded plastic trees. But modern footwear and modern lifestyles need something better: a shoe tree that supports the full front of the shoe, allows airflow during the 8-10 hour drying process, travels well, and is simple enough to use every day.

In this guide, we’ll walk through the benefits of shoe trees for each type of shoe and explain why modern shoe trees are a smart, contemporary answer to the question: “Do I really need shoe trees?”

We’ll also look at the pros and cons of cedar shoe trees and cheap spring-loaded plastic trees, and why a lightweight, open, single-mold design is often the best daily solution to keep shoes feeling fresh and looking new at home or on the go.