News

Dec 15, 2025
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'Friends in the Flow' Creator Spotlight – itsjustcreps

This week, we're excited to highlight Luke, known to the The Kingsland Shoe Project family as @itsjustcreps & Based in London, Luke is a creator whose passion for sneakers and personal style is evident in every post. His content strikes a perfect balance between footwear and fashion, pairing iconic silhouettes with clean, well-executed fits that reflect his everyday lifestyle and individual taste.

What makes Luke's page stand out is his ability to place sneakers in real-world context. From detailed on-feet shots and curated collection highlights to thoughtfully styled fit posts, each piece of content feels purposeful, authentic, and effortlessly put together. His feed doesn't just showcase sneakers, it tells the story of how they're worn, styled, and lived in. We're proud to feature him as part of The Kingsland Shoe Project family and can't wait to see where his creativity takes

Nov 24, 2025
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'Friends in the Flow' Creator Spotlight – BaddestMonkey

This week, we are excited to introduce Collin, the creative mind behind @baddestmonkey. Collin's content is a unique blend of personality, style, and passion, bringing a refreshing sense of fun and authenticity to the sneaker community. His visuals capture the everyday joy of wearing and collecting sneakers, from on feet looks to creative lifestyle shots, all delivered with the unmistakable charm that makes his page stand out. What we admire most is how Collin turns each post into a moment of connection, reminding us that sneaker culture is just as much about expression and community as it is about the shoes themselves.

We are proud to have him as part of The Kingsland Shoe Project family, and we cannot wait to see what he creates next.

Name: Collin Jubac

Socials: @baddestmonkey IG

Nov 16, 2025
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The Shoe That Taught Us to Care: How the Jordan 1 Chicago Built Sneaker Culture

Ask a room full of sneakerheads which shoe “started it all” and the Air Jordan 1 usually pops up before you even finish the sentence. Narrow it down to the red, white, and black Chicago colorway and you’re not just...

Oct 15, 2025
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'Friends in the Flow' Creator Spotlight – Seretouil

Meet Serena Amitrano, the creative force behind @seretouil She's a true sneaker connoisseur and trendsetter whose style speaks louder than words. From the way she laces up to the way she styles every fit, Serena turns sneaker culture into an art form.

Her looks are clean, her confidence unmatched, and her ability to merge fashion and function keeps her ahead of the curve.

Serena doesn't just wear sneakers, she lives them, bringing her own flair and personality to every pair.

We're hyped to have her as part of The Kingsland Shoe Project family, keeping her rotations fresh with Fresh Flows and our premium sneaker wipes. Because when it comes to style, Serena doesn't miss and neither do her kicks.

Name: Serena Amitrano

Socials: @seretouil IG & TikTok

Oct 06, 2025
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The Hidden Problem in Your Closet: Why Cheap Plastic & Metal Shoe Trees Are Ruining Your Shoes (And the One Solution That Actually Supports Them)

You might think you’re doing your shoes a favor by slipping in those budget plastic shoe trees - but the reality is, most of them are doing more harm than good.

At The Kingsland Shoe Project, we’ve seen it all. Shoes that lose their shape, crease in all the wrong places, and break down way faster than they should - often because they were paired with the wrong kind of shoe tree. And the biggest culprit? Cheap, spring-loaded plastic and metal trees.

The Sneaky Stretch That Leads to Damage

Most plastic shoe trees rely on spring-loaded tension to "fit" your shoes. But that tension is exactly what distorts them.

These springs push back on the heel and up on the toebox, stretching leather, mesh, and other materials beyond their intended shape. That distortion doesn’t just warp the silhouette; it actually causes more creasing across the vamp (the top of your shoe. Over time, this stress accelerates wear and leaves even premium shoes looking prematurely beat-up.