News

The Kingsland Shoe Project community, get ready to be inspired! This week, we're thrilled to introduce the incredible Jimmy Guidos, the heart and soul behind @JaysFireFridays. Jimmy's journey beautifully intertwines his passion for sneakers with his dedication to making a real difference in the lives of students. What started as a simple way to recognize and encourage students has grown into a movement spanning 23 school sites, fostering confidence, positive connections, and personal growth—one sneaker at a time.

Right now, Jimmy is leading a special initiative: the Fire Fridays Kids’ Sneaker Drive, in partnership with Western Youth Services and Shoes That Fit. The goal? Provide new and gently worn sneakers to students in need, ensuring that every child has access to footwear that makes them feel confident and ready to take on the world. Donations are being collected through April, and every pair makes a difference! Learn more on how to support: bit.ly/firefridays2025

We love Jimmy’s dedication to empowering students through something as simple, yet impactful, as a clean pair of sneakers. His work proves that shoes are a symbol of self-worth, community, and care. We’re honored to have Jimmy as part of our community and excited to support the incredible work he’s doing with #FireFridays!

Introducing the AD Sneaks Fresh Flow Shoe Trees – dropping 11/12. This exclusive, highly limited release will donate 100% of profits to The Giving Spirit (thegivingspirit.org), a nonprofit organization supporting LA’s homeless population. All profits from this collaboration will provide direct, tangible aid (survival +...