News

Meet Serena Amitrano, the creative force behind @seretouil She's a true sneaker connoisseur and trendsetter whose style speaks louder than words. From the way she laces up to the way she styles every fit, Serena turns sneaker culture into an art form.

Her looks are clean, her confidence unmatched, and her ability to merge fashion and function keeps her ahead of the curve.

Serena doesn't just wear sneakers, she lives them, bringing her own flair and personality to every pair.

We're hyped to have her as part of The Kingsland Shoe Project family, keeping her rotations fresh with Fresh Flows and our premium sneaker wipes. Because when it comes to style, Serena doesn't miss and neither do her kicks.

Name: Serena Amitrano

Socials: @seretouil IG & TikTok

We’re pumped to put the spotlight on Joe Hughes… better known as @joeforincognito to the Kingsland Shoe Project community. Joe is a true student of the culture, and you can feel that energy in every fit, flick, and post he drops.

We’re obsessed with his clean style, sharp storytelling, and the way his lens makes sneakers look iconic and ready to wear. Whether he’s breaking down his love for classic trainers, Jordans, Timberlands or showing off his latest fits, Joe brings unmatched passion, personality, and creativity to the sneaker and streetwear scene.

His dedication to keeping his kicks fresh is exactly the kind of energy we’re all about. We’re hyped to feature him and even more hyped to have him repping our Fresh Flows.

We’re hyped to highlight Diego Fajardo, aka @D._wx3, to The Kingsland Shoe Project community. A true student of the game, Diego’s journey into sneakers is rooted in hunger and hustle - and we see that same energy in every fit, photo, and post he shares. We’re huge fans of his clean aesthetic, thoughtful storytelling, and sharp eye behind the camera. Whether he's capturing his love for classic Jordans or giving us an inside look at his latest fits, Diego brings unmatched passion and personality to the sneaker space. His devotion to keeping his kicks fresh is the kind of dedication we live. We’re proud to feature him and even prouder to have him repping Fresh Flows and our Premium Shoe Cleaning Wipes. Tap in, Kingsland fam - Diego’s just getting started.

The Kingsland Shoe Project community, get ready to be inspired! This week, we're thrilled to introduce the incredible Jimmy Guidos, the heart and soul behind @JaysFireFridays. Jimmy's journey beautifully intertwines his passion for sneakers with his dedication to making a real difference in the lives of students. What started as a simple way to recognize and encourage students has grown into a movement spanning 23 school sites, fostering confidence, positive connections, and personal growth—one sneaker at a time.

Right now, Jimmy is leading a special initiative: the Fire Fridays Kids’ Sneaker Drive, in partnership with Western Youth Services and Shoes That Fit. The goal? Provide new and gently worn sneakers to students in need, ensuring that every child has access to footwear that makes them feel confident and ready to take on the world. Donations are being collected through April, and every pair makes a difference! Learn more on how to support: bit.ly/firefridays2025

We love Jimmy’s dedication to empowering students through something as simple, yet impactful, as a clean pair of sneakers. His work proves that shoes are a symbol of self-worth, community, and care. We’re honored to have Jimmy as part of our community and excited to support the incredible work he’s doing with #FireFridays!

This week, we’re excited to showcase Tee G (@catricia__) to The Kingsland Shoe Project community! Tee’s passion for sneakers and fashion is undeniable, and her vibrant personality shines through in everything she does. From her bold streetwear fits to her deep love for Air Force 1s and Jordans, her style is both authentic and expressive.

Beyond sneakers, Tee brings an infectious energy to her content, whether she’s sharing her love for fashion, creating uplifting YouTube videos, or making unforgettable memories with her son. Her hustle, heart, and drive are truly inspiring, and we admire the way she embraces life with passion and purpose.

We also love that Tee keeps it real when it comes to sneaker care—believing every scuff tells a story, but always making sure her kicks stay fresh. We’re honored to have her in the Kingsland community and can’t wait to see what she creates next!

This week, we’re highlighting the amazing collection and inspirational vibes of @jeremyskicks to The Kingsland Shoe Project community! J’s passion for sneakers goes far beyond collecting - his content is filled with energy, adventure, and a deep appreciation for sneaker culture. Whether he’s capturing stunning shots around Northern California, rocking an insane lineup of Js and SB Dunks, or advocating for important social causes, his authenticity, love of life, and care for others shines through.

Jeremy’s posts radiate positivity—ending each one with “spread love, not hate”—and his adoration for his wife Jo shines brightly in everything he creates. His sneaker care game is just as strong, and we’re so proud he keeps his kicks fresh with our Fresh Flow Shoe Trees to maintain their shape and longevity.

We’re honored to have @jeremyskicks in our community, and we can’t wait to see what he shares next. Spread Love, Not Hate!

This week, we're excited to introduce you to Kyle 'GHST' Schnirring, a sneaker enthusiast and rising creator in the sneaker community. Kyle's journey is truly inspiring, overcoming homelessness to achieve his fitness goals and build a thriving online presence. He recently became a certified bodybuilding coach, sharing his knowledge and motivating others on their own fitness journeys.

Kyle's passion for sneakers is evident on his social media channels, @snkr_ghst on TikTok and Instagram, where he showcases his impressive sneaker collection and shares his insights with his growing community. We've been consistently impressed by Kyle's engaging content and honored to have Kyle create UGC for the Kingsland Shoe Project, highlighting our Fresh Flow Shoe Trees to keep his prized sneaker collection in perfect condition. Kyle’s journey continually inspires us daily, and we’re proud to have him as part of our community. Thank you, Kyle, for sharing your story and passion with us!

This week, we’re excited to showcase Meek (@meeksshoes), a true artist in the world of custom sneakers. For years, we've been following his incredible journey on our personal accounts, constantly blown away by his ability to transform premium materials into meticulously crafted, one-of-a-kind footwear. Whether it’s exotic leathers, bold colorways, or intricate patterns, his designs seamlessly blend luxury, individuality, and artistry, turning every shoe into a masterpiece. Meek’s commitment to quality and perfection has earned him a loyal fanbase and solidified his reputation as one of the most respected custom sneaker designers in the game.

We’re deeply honored that Meek trusts our Fresh Flow Shoe Trees enough to make them a part of his final product. In fact, every pair of Meek-branded sneakers comes equipped with Fresh Flows, ensuring they maintain their shape and integrity while showcasing his stunning designs. Thank you, Meek, for inspiring us and allowing Fresh Flow to play a small role in your extraordinary creations!

This week, we’re excited to spotlight the effortlessly stylish and always well-dressed Pej Royal, known as @canttakemycooloff & @wearyourfitsgo. Pej has a knack for putting together impeccable fits for every occasion—whether it’s for work, casual hangouts, or stepping out to impress. His ability to blend classic and contemporary style is what sets him apart, making each outfit look effortlessly refined while showcasing his love for timeless sneakers like Jordans, Nikes, NBs and more.

We appreciate how Pej subtly highlights our Fresh Flow Shoe Trees in his fit pictures, keeping his kicks in pristine condition while curating some of the cleanest looks in the game. His passion for sneaker culture, photography, and personal style shines through in every post, making him a creator whose vision and authenticity we truly admire. Pej, we’re grateful for your support and can’t wait to see how you continues to elevate sneaker culture and fashion throughout 2025!