News

The Kingsland Shoe Project community, get ready to be inspired! This week, we're thrilled to introduce the incredible Jimmy Guidos, the heart and soul behind @JaysFireFridays. Jimmy's journey beautifully intertwines his passion for sneakers with his dedication to making a real difference in the lives of students. What started as a simple way to recognize and encourage students has grown into a movement spanning 23 school sites, fostering confidence, positive connections, and personal growth—one sneaker at a time.

Right now, Jimmy is leading a special initiative: the Fire Fridays Kids’ Sneaker Drive, in partnership with Western Youth Services and Shoes That Fit. The goal? Provide new and gently worn sneakers to students in need, ensuring that every child has access to footwear that makes them feel confident and ready to take on the world. Donations are being collected through April, and every pair makes a difference! Learn more on how to support: bit.ly/firefridays2025

We love Jimmy’s dedication to empowering students through something as simple, yet impactful, as a clean pair of sneakers. His work proves that shoes are a symbol of self-worth, community, and care. We’re honored to have Jimmy as part of our community and excited to support the incredible work he’s doing with #FireFridays!

This week, we’re excited to showcase Tee G (@catricia__) to The Kingsland Shoe Project community! Tee’s passion for sneakers and fashion is undeniable, and her vibrant personality shines through in everything she does. From her bold streetwear fits to her deep love for Air Force 1s and Jordans, her style is both authentic and expressive.

Beyond sneakers, Tee brings an infectious energy to her content, whether she’s sharing her love for fashion, creating uplifting YouTube videos, or making unforgettable memories with her son. Her hustle, heart, and drive are truly inspiring, and we admire the way she embraces life with passion and purpose.

We also love that Tee keeps it real when it comes to sneaker care—believing every scuff tells a story, but always making sure her kicks stay fresh. We’re honored to have her in the Kingsland community and can’t wait to see what she creates next!

This week, we’re highlighting the amazing collection and inspirational vibes of @jeremyskicks to The Kingsland Shoe Project community! J’s passion for sneakers goes far beyond collecting - his content is filled with energy, adventure, and a deep appreciation for sneaker culture. Whether he’s capturing stunning shots around Northern California, rocking an insane lineup of Js and SB Dunks, or advocating for important social causes, his authenticity, love of life, and care for others shines through.

Jeremy’s posts radiate positivity—ending each one with “spread love, not hate”—and his adoration for his wife Jo shines brightly in everything he creates. His sneaker care game is just as strong, and we’re so proud he keeps his kicks fresh with our Fresh Flow Shoe Trees to maintain their shape and longevity.

We’re honored to have @jeremyskicks in our community, and we can’t wait to see what he shares next. Spread Love, Not Hate!

This week is truly a special one for us. We are beyond honored to feature the incredible Rodney Howard—a devoted husband, father, sneakerhead, and a true embodiment of perseverance and strength.

Three years ago, Rodney faced an unimaginable challenge when a workplace accident changed his life forever. But instead of the loss of both arms define him, he rewrote the narrative, continuing to embrace his love for life, sneakers, and fashion with an unbreakable spirit. His content is not just about shoes—it’s about passion, resilience, and the power of pushing forward no matter what challenges you face in life.

Rodney’s appreciation for sneaker design runs deep, and his love for Jordans, Nikes, and NBs reflects his timeless style. We’re incredibly grateful for his support of Fresh Flow Shoe Trees, which have helped Rodney enjoy his passion for sneakers with ease.
Rodney, your journey inspires us daily, and we’re proud to have you as a friend of the brand. Thank you for being a part of the Flow!