News

Meet Serena Amitrano, the creative force behind @seretouil She's a true sneaker connoisseur and trendsetter whose style speaks louder than words. From the way she laces up to the way she styles every fit, Serena turns sneaker culture into an art form.

Her looks are clean, her confidence unmatched, and her ability to merge fashion and function keeps her ahead of the curve.

Serena doesn't just wear sneakers, she lives them, bringing her own flair and personality to every pair.

We're hyped to have her as part of The Kingsland Shoe Project family, keeping her rotations fresh with Fresh Flows and our premium sneaker wipes. Because when it comes to style, Serena doesn't miss and neither do her kicks.

Name: Serena Amitrano

Socials: @seretouil IG & TikTok

You might think you’re doing your shoes a favor by slipping in those budget plastic shoe trees - but the reality is, most of them are doing more harm than good.

At The Kingsland Shoe Project, we’ve seen it all. Shoes that lose their shape, crease in all the wrong places, and break down way faster than they should - often because they were paired with the wrong kind of shoe tree. And the biggest culprit? Cheap, spring-loaded plastic and metal trees.

The Sneaky Stretch That Leads to Damage

Most plastic shoe trees rely on spring-loaded tension to "fit" your shoes. But that tension is exactly what distorts them.

These springs push back on the heel and up on the toebox, stretching leather, mesh, and other materials beyond their intended shape. That distortion doesn’t just warp the silhouette; it actually causes more creasing across the vamp (the top of your shoe. Over time, this stress accelerates wear and leaves even premium shoes looking prematurely beat-up.

We’re pumped to put the spotlight on Joe Hughes… better known as @joeforincognito to the Kingsland Shoe Project community. Joe is a true student of the culture, and you can feel that energy in every fit, flick, and post he drops.

We’re obsessed with his clean style, sharp storytelling, and the way his lens makes sneakers look iconic and ready to wear. Whether he’s breaking down his love for classic trainers, Jordans, Timberlands or showing off his latest fits, Joe brings unmatched passion, personality, and creativity to the sneaker and streetwear scene.

His dedication to keeping his kicks fresh is exactly the kind of energy we’re all about. We’re hyped to feature him and even more hyped to have him repping our Fresh Flows.

We’re honored to officially welcome Technq Design and its Creative Director Joshua Guerra to our Friends in the Flow series. This highlight holds special meaning - not only was Technq Design our very first brand partnership, but Joshua was also of the very first people to believe in what we were creating when we met at Sneakercon LA two years ago. His support and vision have stayed with us ever since. Today, every custom Technq Design shoe includes a pair of Technq Design Fresh Flow Shoe Trees. Known for blending luxury craftsmanship with streetwear edge, Technq Design delivers limited-edition pieces that are truly works of art. We’re thrilled to be collaborating with a brand - and a creator - who’s constantly redefining what’s possible.

We’re proud to introduce someone whose creativity and character we admire deeply: Jordan Canter, aka @JtheCordwainer. Jordan is a one-of-a-kind talent who handcrafts 1-of-1 custom shoes using premium materials and repurposed textiles, blending innovation, storytelling, and craftsmanship into every pair he makes. But what makes us even bigger fans than his incredible artistry is the person behind the shoes. Jordan is truly a class act and incredibly funny! He's also been a constant supporter of The Kingsland Shoe Project since day one - and we’re endlessly grateful for the love he shows our products and mission.

We’re honored that he includes a pair of our Fresh Flow Shoe Trees in every pair he creates, and that he continues to shout us out in his content. His work reflects not only his eye for detail but his heart for community and connection. Get to know more about Jordan’s creative journey, his inspirations, and the kicks he can’t live without below. We couldn’t be more excited to have him as part of The Kingsland Shoe Project family.

The Kingsland Shoe Project community, get ready to be inspired! This week, we're thrilled to introduce the incredible Jimmy Guidos, the heart and soul behind @JaysFireFridays. Jimmy's journey beautifully intertwines his passion for sneakers with his dedication to making a real difference in the lives of students. What started as a simple way to recognize and encourage students has grown into a movement spanning 23 school sites, fostering confidence, positive connections, and personal growth—one sneaker at a time.

Right now, Jimmy is leading a special initiative: the Fire Fridays Kids’ Sneaker Drive, in partnership with Western Youth Services and Shoes That Fit. The goal? Provide new and gently worn sneakers to students in need, ensuring that every child has access to footwear that makes them feel confident and ready to take on the world. Donations are being collected through April, and every pair makes a difference! Learn more on how to support: bit.ly/firefridays2025

We love Jimmy’s dedication to empowering students through something as simple, yet impactful, as a clean pair of sneakers. His work proves that shoes are a symbol of self-worth, community, and care. We’re honored to have Jimmy as part of our community and excited to support the incredible work he’s doing with #FireFridays!

This week, we’re excited to introduce Paul Norman, the creative force behind @paulssneakers. Paul’s sneaker photography is simple, clean, and elegant, with stunning studio setups and lighting that make every shot feel like a work of art. Paul’s love for Jordans, Nikes, New Balance, and Adidas is evident in his collection, and we admire how he blends retro and modern aesthetics in both his photography and personal style.

Beyond his visuals, we’re also big fans of the prints and digital wallpapers Paul sells on paulssneakers.com, bringing his passion for sneakers to life in a whole new way. His perspective on sneakers as both art and personal expression resonates deeply with us, and we’re honored to have him as part of The Kingsland Shoe Project community. We can’t wait to see more of your incredible work.

This week, we’re excited to showcase Tee G (@catricia__) to The Kingsland Shoe Project community! Tee’s passion for sneakers and fashion is undeniable, and her vibrant personality shines through in everything she does. From her bold streetwear fits to her deep love for Air Force 1s and Jordans, her style is both authentic and expressive.

Beyond sneakers, Tee brings an infectious energy to her content, whether she’s sharing her love for fashion, creating uplifting YouTube videos, or making unforgettable memories with her son. Her hustle, heart, and drive are truly inspiring, and we admire the way she embraces life with passion and purpose.

We also love that Tee keeps it real when it comes to sneaker care—believing every scuff tells a story, but always making sure her kicks stay fresh. We’re honored to have her in the Kingsland community and can’t wait to see what she creates next!