'Friends in the Flow' Creator Spotlight – mattysneakss

This week, we’re excited to introduce MattySneakss, a true sneaker aficionado whose clean, elegant photography style and natural lighting make every pair he showcases pop. Whether he's rocking Js or mismatched AEs, Matty’s collection is all about versatility and self-expression.

Based in Toronto, he doesn’t let the cold stop him from stepping out in deep heat, proving that great sneakers deserve to be worn no matter the season. His love for the game started with RBK classics and has since evolved into a passion for some of the most iconic silhouettes in the sneaker world.

We’re big fans of Matty’s attention to detail—both in how he styles his kicks and how he keeps them fresh with our Fresh Flow Shoe Trees. We’re hyped to have you part of the community, Matty!

Social handle (IG & TikTok): @mattysneakss

How did you get into sneakers & fashion: I got into sneakers because RBK! Growing up, I had different colorways of the RBK Pumps, Iverson’s, G-Unit’s and Jay-Z’s S.Dot Carter’s and that’s what my rotation looked like for years. As I got older, I started adding more Kobe’s and Jordan’s into my collection!

Favorite shoe/sneaker of all time: Either the OG Jordan 1 low or the RBK G-unit G6!

Favorite go-to pairs of shoes: Probably a pair of crocs they’re just so easy to slip on and so comfortable! If I’m going out though I’m definitely wearing Js!

What shoe best embodies you and your style? The Jordan 1 low! Such an easy but versatile shoe that you can throw on with any pair of pants, looks great with every outfit and super easy to dress up or down in.

Favorite, most recent pick up: The the Jordan 3 “Black Cement”! I’ve always really liked 3s but thought I couldn’t pull them off since I’m so used to rocking low cut style sneakers. Man…I’ve been missing out; I need more pairs in my collection ASAP!

Describe your shoe care regimen: Spray your new sneakers first before wear and when you’re finished with them clean them and throw in Kingsland Shoe Project Fresh Flows to keep them looking perfect!

Other passions/hobbies outside of shoes: basketball and football (playing and watching) traveling and just spending time with my family and fiance!

Random fun/interesting fact about you: I’m Canadian… I hate the cold and I hate the snow   takes away from me rocking my sneakers more than I’d like!