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'Friends in the Flow' Brand Spotlight – Joeforincognito
We’re pumped to put the spotlight on Joe Hughes… better known as @joeforincognito to the Kingsland Shoe Project community. Joe is a true student of the culture, and you can feel that energy in every fit, flick, and post he drops.
We’re obsessed with his clean style, sharp storytelling, and the way his lens makes sneakers look iconic and ready to wear. Whether he’s breaking down his love for classic trainers, Jordans, Timberlands or showing off his latest fits, Joe brings unmatched passion, personality, and creativity to the sneaker and streetwear scene.
His dedication to keeping his kicks fresh is exactly the kind of energy we’re all about. We’re hyped to feature him and even more hyped to have him repping our Fresh Flows.
'Friends in the Flow' Brand Spotlight – Technq Design
We’re honored to officially welcome Technq Design and its Creative Director Joshua Guerra to our Friends in the Flow series. This highlight holds special meaning - not only was Technq Design our very first brand partnership, but Joshua was also of the very first people to believe in what we were creating when we met at Sneakercon LA two years ago. His support and vision have stayed with us ever since. Today, every custom Technq Design shoe includes a pair of Technq Design Fresh Flow Shoe Trees. Known for blending luxury craftsmanship with streetwear edge, Technq Design delivers limited-edition pieces that are truly works of art. We’re thrilled to be collaborating with a brand - and a creator - who’s constantly redefining what’s possible.
'Friends in the Flow' Creator Spotlight – Jordan Canter
We’re proud to introduce someone whose creativity and character we admire deeply: Jordan Canter, aka @JtheCordwainer. Jordan is a one-of-a-kind talent who handcrafts 1-of-1 custom shoes using premium materials and repurposed textiles, blending innovation, storytelling, and craftsmanship into every pair he makes. But what makes us even bigger fans than his incredible artistry is the person behind the shoes. Jordan is truly a class act and incredibly funny! He's also been a constant supporter of The Kingsland Shoe Project since day one - and we’re endlessly grateful for the love he shows our products and mission.
We’re honored that he includes a pair of our Fresh Flow Shoe Trees in every pair he creates, and that he continues to shout us out in his content. His work reflects not only his eye for detail but his heart for community and connection. Get to know more about Jordan’s creative journey, his inspirations, and the kicks he can’t live without below. We couldn’t be more excited to have him as part of The Kingsland Shoe Project family.

