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When it comes to caring for your shoes, you’ve probably heard the basics: clean them regularly, condition the leather, store them in a cool, dry place. But there are some lesser-known, borderline bizarre tricks that actually work - backed by science, experience, and a little bit of resourcefulness. These five weird-but-effective shoe care solutions just might become your new go-to methods for extending the life of your favorite kicks.

We’re honored to officially welcome Technq Design and its Creative Director Joshua Guerra to our Friends in the Flow series. This highlight holds special meaning - not only was Technq Design our very first brand partnership, but Joshua was also of the very first people to believe in what we were creating when we met at Sneakercon LA two years ago. His support and vision have stayed with us ever since. Today, every custom Technq Design shoe includes a pair of Technq Design Fresh Flow Shoe Trees. Known for blending luxury craftsmanship with streetwear edge, Technq Design delivers limited-edition pieces that are truly works of art. We’re thrilled to be collaborating with a brand - and a creator - who’s constantly redefining what’s possible.