We’re hyped to highlight Diego Fajardo, aka @D._wx3, to The Kingsland Shoe Project community. A true student of the game, Diego’s journey into sneakers is rooted in hunger and hustle - and we see that same energy in every fit, photo, and post he shares. We’re huge fans of his clean aesthetic, thoughtful storytelling, and sharp eye behind the camera. Whether he's capturing his love for classic Jordans or giving us an inside look at his latest fits, Diego brings unmatched passion and personality to the sneaker space. His devotion to keeping his kicks fresh is the kind of dedication we live. We’re proud to feature him and even prouder to have him repping Fresh Flows and our Premium Shoe Cleaning Wipes. Tap in, Kingsland fam - Diego’s just getting started.
Name: Diego Fajardo
Social Handle: @D._wx3 on IG
How did you get into sneakers/shoes/fashion: I got into shoes by not being able to get them. My family wasn’t financially stable to buy me the “good shoes”. Don’t get me wrong I had my “I can run faster than you and jump higher than you” pairs (Payless or K-mart shoes). But I really wanted a pair of “good shoes”. I would see other kids wearing adidas and reeboks and all I could do was wish I would be old enough to work so I could get my own. 6th grade came around and I remember my mom giving in on buying me a pair of Adidas, they were all white with the red stripes on the side.
I wore those shoes EVERY day, and as soon as I got home, I would bust out the dish soap and toothbrush to clean them. I would sit there and just stare at them in hand every day afterschool saying to myself “I can’t believe I have this pair”.
I couldn’t work until I was 16, but I managed to score a job at a concession stand owned by a family friend for $5/hour, 8 hrs a day. I saved my money to buy my shoes, I didn’t buy anything else, no clothes no food no toys, just shoes…. From then on it was GAME ON!
Favorite sneaker of all time: Air Jordan 4 Black Cement. Those were my first pair of Jordans, passed down to me by one of my older cousins. Hence why I say the AJ4 is the best silhouette ever.
Favorite go-to pair of shoes: At the moment it’s the Jordan 1 black toe Low, that pair is ready to go at all times of the week and day 😂
Favorite, recent pick up: The Air Jordan 7 Bordeaux, (the Batman’s)
Describe your shoe care regimen: I got tired of having to clean 5-6 pairs of shoes at the end of every week, so I started cleaning my pairs after every wear, these Kingsland shoe wipes help that make it VERY easy. Quick wipe down on the outsoles mids and uppers, then Fresh Flows are inserted and back into the case or box they go.
Other passions/hobbies outside of sneakers: I’m into cars, guns and gaming. I played soccer for about 9 years, but I’m into basketball 😂 Big time Chicago sports fan
Bulls, white Sox, bears and Blackhawks.
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