News

We’re pumped to put the spotlight on Joe Hughes… better known as @joeforincognito to the Kingsland Shoe Project community. Joe is a true student of the culture, and you can feel that energy in every fit, flick, and post he drops.

We’re obsessed with his clean style, sharp storytelling, and the way his lens makes sneakers look iconic and ready to wear. Whether he’s breaking down his love for classic trainers, Jordans, Timberlands or showing off his latest fits, Joe brings unmatched passion, personality, and creativity to the sneaker and streetwear scene.

His dedication to keeping his kicks fresh is exactly the kind of energy we’re all about. We’re hyped to feature him and even more hyped to have him repping our Fresh Flows.

When it comes to caring for your shoes, you’ve probably heard the basics: clean them regularly, condition the leather, store them in a cool, dry place. But there are some lesser-known, borderline bizarre tricks that actually work - backed by science, experience, and a little bit of resourcefulness. These five weird-but-effective shoe care solutions just might become your new go-to methods for extending the life of your favorite kicks.