News

This week, we’re excited to highlight Greg, known to The Kingsland Shoe Project family as @air.macs. Based in Scotland, Greg is a creator whose page feels like a true reflection of sneaker culture at ground level. On feet, lived in, and personal. With a wide ranging collection, his content celebrates sneakers as they’re meant to be worn and experienced.

What sets Greg apart is the authenticity behind his lens. His on feet shots are effortless and honest, often woven into moments with friends, his dogs, and everyday life. There’s a genuine love for Nike SBs, photography, and community that runs through his feed, making each post feel more like a snapshot of real sneaker life than a staged shoot.

We’re proud to feature Greg as part of The Kingsland Shoe Project Family and look forward to watching him continue to document sneaker culture through his collection, his relationships, and his unmistakably personal point of view.

This week, we’re excited to highlight Steven, known to The Kingsland Shoe Project family as @cultivatingcool Based in the U.S., Steven is a creator whose love for sneakers, culture, and visual storytelling is clear in every post. His content blends footwear with lifestyle, capturing sneakers not just as products, but as part of everyday moments, movement, and self-expression.

What makes Steven’s page stand out is his ability to tell stories through his lens. From carefully composed on-feet shots and moody visuals to lifestyle-driven sneaker photography, each post feels intentional, authentic, and creatively grounded. His feed doesn’t just show sneakers, it highlights the feeling, mindset, and culture behind them.

We’re proud to feature Steven as part of The Kingsland Shoe Project family and look forward to watching how he continues to cultivate cool through his unique perspective.

Name: Steven Antoine

Socials: @cultivatingcool (IG)

2025 was a wild year for footwear. 3D-printed Air Max experiments, tweed golf shoes for The Open, BMX storytelling Jordans, loafers with performance sockliners…and a lot of debate in our group chats about what actually deserves a spot in our rotations.

This list isn’t meant to be the definitive ranking for everyone. It’s a love letter to the 25 pairs we kept coming back to at The Kingsland Shoe Project this year – the ones with real craft, personality, and staying power. The stuff you want to protect, break in slowly, and keep looking fresh for years.

You’ll see everything from dress oxfords and heritage boots to techy runners and collabs that broke the internet. Different vibes, same core standards: materials, build, comfort, story, and that magic “I need these” feeling.

25 Pairs We Loved in 2025

Meet Serena Amitrano, the creative force behind @seretouil She's a true sneaker connoisseur and trendsetter whose style speaks louder than words. From the way she laces up to the way she styles every fit, Serena turns sneaker culture into an art form.

Her looks are clean, her confidence unmatched, and her ability to merge fashion and function keeps her ahead of the curve.

Serena doesn't just wear sneakers, she lives them, bringing her own flair and personality to every pair.

We're hyped to have her as part of The Kingsland Shoe Project family, keeping her rotations fresh with Fresh Flows and our premium sneaker wipes. Because when it comes to style, Serena doesn't miss and neither do her kicks.

Name: Serena Amitrano

Socials: @seretouil IG & TikTok

We’re pumped to put the spotlight on Joe Hughes… better known as @joeforincognito to the Kingsland Shoe Project community. Joe is a true student of the culture, and you can feel that energy in every fit, flick, and post he drops.

We’re obsessed with his clean style, sharp storytelling, and the way his lens makes sneakers look iconic and ready to wear. Whether he’s breaking down his love for classic trainers, Jordans, Timberlands or showing off his latest fits, Joe brings unmatched passion, personality, and creativity to the sneaker and streetwear scene.

His dedication to keeping his kicks fresh is exactly the kind of energy we’re all about. We’re hyped to feature him and even more hyped to have him repping our Fresh Flows.

We’re honored to officially welcome Technq Design and its Creative Director Joshua Guerra to our Friends in the Flow series. This highlight holds special meaning - not only was Technq Design our very first brand partnership, but Joshua was also of the very first people to believe in what we were creating when we met at Sneakercon LA two years ago. His support and vision have stayed with us ever since. Today, every custom Technq Design shoe includes a pair of Technq Design Fresh Flow Shoe Trees. Known for blending luxury craftsmanship with streetwear edge, Technq Design delivers limited-edition pieces that are truly works of art. We’re thrilled to be collaborating with a brand - and a creator - who’s constantly redefining what’s possible.